Indonesia Conference Directory

Corresponding Author
Yani Hendrayani

Institutions
Universitas Pembangunan Nasional "Veteran" Jakarta, Indonesia
yanihendrayani[at]upnvj.ac.id
sitimaryam[at]upnvj.ac.id

Abstract
Yani Hendrayani is a senior lecturer of Public Relations in Universitas Pembangunan Nasional “Veteran” Jakarta. She has taught numbers of public relations course for over the years, such as public relations management, community relations and CSR course. Her areas of interest are based on communication for sustainable development, CSR research, and partnership studies for development. She is one of the founders and directors of The Malaysia-Indonesia Nusantara Research Centre for CSR. Her Ph.D degree was achieved in 2017 with specialize in Development Communication from Universiti Sains Malaysia. She is a member of several professional organizations including the Indonesia communications association (ISKI). Siti Maryam is a senior lecturer of Communication Departement in Universitas Pembangunan Nasional “Veteran” Jakarta. She already taught numbers of communication studies for over the years, such as communication development, research methodology, and other communication studies. Her areas of interests in research are based on communication case studies, study of communication development. This study examined the Partnership Program as a Corporate Social Responsibility (CSR) with fostered partners of small and medium enterprises (MSMEs). The purpose of this study is to refine a CSR partnership model for the development of MSMEs in Indonesia. This is a case study at CSR PT. Jasa Marga (Persero), Tbk and their fostered partners of small and medium enterprises (MSMEs). Data was collected through interviews with 3 selected respondents to represent the PT. Jasa Marga (Persero) Tbk and 10 respondents were taken as participants of the focus group discussion (FGD) representing the society of fostered partners. The results of the analysis of supporting factors include mutual respect, transparency, good and trustworthy communication, shared benefits to those involved, and having a commitment in a consistent manner from both parties. The inhibiting factor in this partnership is the existence of obstacles in the form of miscommunication from the concept of MSME development partnerships. The result of this study is to find a model of CSR partnership with MSME to supporting the development of the economic sector in Indonesia.

Keywords
Partnership, Corporate Social Responsibility, Fostered Partners, Small and Medium Enterprises (MSMEs)

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/g8HbtjD2WecA

Corresponding Author
Diatrhi Windrasari Hastono

Institutions
Sekolah Tinggi Manajemen PPM, Jakarta, Indonesia diatrhiwhastono[at]gmail.com
Sekolah Tinggi Manajemen PPM, Jakarta, Indonesia, martdianratnasari[at]gmail.com

Abstract
PURPOSE AND BACKGROUND As the rising on the number of civil society organization (CSO) every year in Indonesia, the need to fulfill the financial resources is crucial and important. The CSO usually divided their financial capital into two usage, donation or event budget and operational cost (Rumah Dongeng Pelangi, 2019). To fulfill both, most of CSO have two sources of financial capital, internal and external sources. The existence of Social Return on Investment is crucial to be the indicator to justify the usage of the donation received from the donors. The SROI could be used to help the CSO to predict the social value will be created by the program they designed, also to help the donors to know the social value they are expecting when they donate their fund. However, the knowledge regarding the SROI concept in Indonesia generally, and the CSO specifically is still low. Many of the CSO still used faith-based relationship and undefined standard of value added (Rumah Dongeng Pelangi, 2019). The paper evaluates the social return on investment for an Indonesian CSO focusing itself on the early child education through storytelling method, Rumah Dongeng Pelangi (RDP), operates in Jabodetabek. In this particular paper, the programs will be observed and evaluate are the annual and continuous programs that have been continuing for more than 3 years in a row. Those programs are Ramadhan Bucket List, Christmas Bucket List, Satu Kakak Satu Adik (One Brother One Sister), and Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children). METHODELOGY This research was carried out by reference to methods, principles, and guidelines of SROI measurement promoted by The SROI Network UK (Social Value International). The evaluation takes place on August to September 2019 by evaluating the data within the last three years. The information needed was gathered by doing in-depth interviews to the key stakeholders for each evaluated programs. RESULTS The key finding of this research is that the SROI of four annual programs of Rumah Dongeng Pelangi is 3.95 This result shown that for every one rupiah donated through Rumah Dongeng Pelangi, the social impact given could be monetized as Rp3,95. The stakeholders for some programs are mainly similar like Ramadhan Bucket List, Christmas Bucket List and Satu Kakak Satu Adik (One Brother One Sister) since all these programs are focusing on the charity for foster children. The most difference stakeholders are Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children) program, because this program was design to give teaching session for low-budgetted early child schools. Both Satu Kakak Satu Adik (One Brother One Sister) and Panggung Boneka untuk 1000 Anak Indonesia (Puppet Stage for 1000 Indonesian Children) have the longest impact duration which is 5 years. The impact duration for other programs are 3 years. The impact of Satu Kakak Satu Adik (One Brother O

Keywords
Social Return on Investment, CSO

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/crbtTqHp6yKv

Corresponding Author
Dwi Narullia

Institutions
abc Universitas Negeri Malang
dwi.narullia.fe[at]um.ac.id
muhammad.fe[at]um.ac.id
fitri.purnamasari.fe[at]um.ac.id

cde Universitas Negeri Malang
vrahmat16[at]gmail.com
rhezawu[at]gmail.com
ardyatama.rizal[at]yahoo.co.id

Abstract
The management has an obligation to report all conditions and changes to stakeholders as a form of commitment and transparency in managing the company. This information will be used by stakeholders as a basis for decision making. Beside economic information, a company is currently required to submit information related to its activities including the social and environmental aspects too (Corporate Social Responsibility/CSR). Such informations about a company are no longer disclosed through financial statements and annual reports, but also delivered on websites that contain financial and non-financial information (Cho, et al., 2009). With the internet, companies are facilitated to convey their latest information to stakeholders, without waiting for periodic reports. That is because the website is a potential tool for increasing company transparency and accountability (Elkington et al., 1999). Website pages that use a variety of media such as text, photos and videos can improve the quality of the delivery of company information (Lodhia, 2004). This study aims to elaborate on media richness theory, focusing on two things; (1) whether the content presentation on a website can change stakeholder perceptions of the company, and (2) the stakeholder perceptions of CSR actions taken by the company. This research contributes to media richness theory by explaining how much impact the completeness and attractiveness of the content on a website has on stakeholder behavior. To test the influence of website media richness on stakeholder perceptions of the company and CSR actions taken by the company, an experimental study was conducted. The experiment consisted of two conditions that showed two different media presentations: one website that displays information with text and static images, while the other website displays information with text, images, and interactive videos. This study uses the Mann-Whitney Test to see the effect of media use on websites on stakeholder perceptions of the company and stakeholder perceptions of the companys CSR actions. The results obtained in the form of Mann-Whitney Test significance values are below 0.05 for each variable. This shows that there are significant differences for the four variables between websites with low media and websites with high media. The average value of stakeholder perception on websites with high media richness is higher than websites with low media richness. This shows that the media richness used by a company can influence the level on perception of stakeholders towards the company. The high media richness can affects on the increase of stakeholder perceptions of the company. Moreover, there are more evidences about stakeholder perceptions of CSR in this study; there is a difference between those who receive information through a low media website and those who receive information through a rich media website. In addition, the average value of stakeholder perceptions of CSR actions of companies wi

Keywords
Media Richness, Website, Corporate Social Responsibility

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/gZMeP7KD9pmV

Corresponding Author
Nurafni Eltivia

Institutions
a State Polytechnic of Malang, Malang Indonesia
nurafni.eltivia[at]polinema.ac.id
b State Polytechnic of Malang, Malang Indonesia
kurnia.es[at]gmail.com
c State Polytechnic of Malang, Malang Indonesia
elvirasoedarso[at]gmail.com
d State Polytechnic of Malang, Malang Indonesia
atikassa75[at]gmail.com
e State Polytechnic of Malang, Malang Indonesia

Abstract
The purpose of this study is to criticize the sustainability model developed by Hawkes. The model includes cultural elements as one of the pillars. This research is a qualitative research, using a combination of questionnaires in the form of closed and open questions. The respondents of this study are 10 people who have sustainability reporting certification. The results of this study indicate that the model designed by Hawkes is appropriate to include cultural pillars, but there are changes in the model proposed by Hawkes. Culture needs to be integrated and uncocealed displayed in the sustainability accounting model.

Keywords
Sustainability Accounting, Model, Hawkes

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/3MxTZvenXErC

Corresponding Author
Andasmara Rizky Pranata

Institutions
ESQ Business School (STIMIK ESQ), Jakarta, Indonesia
andasmararizky[at]gmail.com
ESQ Business School (STIMIK ESQ), Jakarta, Indonesia
ldeswindi[at]esqbs.ac.id

Abstract
The development of the world and globalization force businesses to always develop themselves, and one of the keys to develop the business is to develop the human inside it. And to develop human resources, one can utilize a theory of Sustainable Human Resource Management (SHRM). This research is made to find out whether there is an effect of SHRM towards the Employees productivity, and the variable chosen as SHRM programs are Training and Development, Corporate Culture, and Compensation. The research method is a quantitative descriptive approach analysis. The sample was 171 out of 300 employees of a private company in Indonesia as a study case. The number of samples in this study were determined using simple random sampling technique with slovin method. The data obtained are primary data through questionnaires and processed using statistical software. This study has fulfilled the instrument test and classic assumption test, namely: normality test, linearity test, multicollinearity test, and heteroscedasticity test. The result of this research is that independently, all the variables significantly affect the employees- productivity with the corporate culture as the biggest factor to affect employees- productivity. The final analysis done show that all of the variables in SHRM simultaneously affect the employee productivity significantly. Researcher-s recommendation is, mainly, for the organization to improve the employees- productivity by improving SHRM, especially corporate cultures that is according to the research, gave the biggest influence to increase the employees- productivity.

Keywords
Sustainable Human Resource Management, Productivity, Corporate Culture

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/YkZMGV6bu8e9

Corresponding Author
Leli Deswindi

Institutions
ESQ Business School (STIMIK ESQ), Jakarta, Indonesia
andasmararizky[at]gmail.com
ESQ Business School (STIMIK ESQ), Jakarta, Indonesia
ldeswindi[at]esqbs.ac.id

Abstract
The development of the world and globalization force businesses to always develop themselves, and one of the keys to develop the business is to develop the human inside it. And to develop human resources, one can utilize a theory of Sustainable Human Resource Management (SHRM). This research is made to find out whether there is an effect of SHRM towards the Employees productivity, and the variable chosen as SHRM programs are Training and Development, Corporate Culture, and Compensation. The research method is a quantitative descriptive research approach analysis. The sample was 171 out of 300 employees of a private company in Indonesia as a study case. The number of samples in this study were determined using simple random sampling technique with Slovin method. The data obtained are primary data through questionnaires and processed using statistical software. This study has fulfilled the instrument test and classic assumption test, namely: normality test, linearity test, multicollinearity test, and heteroscedasticity test. The result of this research is that independently, all the variables significantly affect the employees- productivity with the corporate culture as the biggest factor to affect employees- productivity. The final analysis done show that all of the variables in SHRM simultaneously affect the employee productivity significantly. Researcher-s recommendation is, mainly, for the organization to improve the employees- productivity by improving SHRM, especially corporate cultures that is according to the research, gave the biggest influence to increase the employees- productivity.

Keywords
Sustainable Human Resource Management, Productivity, Corporate Culture

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/qTk3nz8w6JVe

Corresponding Author
Hedwigis Esti Riwayati

Institutions
Perbanas Institute
Jakarta Selatan, Indonesia
hedwigis.esti[at]perbanas.id
nyimas.rizki[at]perbanas.id

Abstract
The purpose of this study is to develop a basic theoretical model of increasing the competitiveness of Small and Medium Enterprises through financial inclusion mediated by the implementation of social responsibility of large companies. While the general objective of this study is to develop an empirical model of testing and analyzing the improvement of the competitiveness of Small and Medium Enterprises through the financial inclusion of business actors mediated by the implementation of social responsibility of large companies. The object of this study is batik Small and Medium Enterprises in Bantul and Kulon Progo Regency, Yogyakarta, Indonesia. The data used are primary data obtained through distributing questionnaires to batik entrepreneurs in Bantul and Kulon Progo Regency, Yogyakarta, Indonesia. The sampling method uses saturated samples in which the entire population is sampled in this study. Data analysis methods used in this study are descriptive and inferential analysis. Descriptive analysis aims to describe the data obtained from each variable measured. Descriptive analysis is used to determine the characteristics of each indicator in each of the measured variables. While inferential analysis uses Structural Equation Modeling analysis tools with the Partial Least Square program. The results showed that the implementation of corporate social responsibility has not been fully enjoyed by batik entrepreneurs in Bantul Regency and Kulon Progo Regency Yogyakarta Indonesia. This happened allegedly still low financial inclusion of some people in Bantul Regency and Kulon Progo Regency, especially batik entrepreneurs. This condition causes obstacles for batik businesses to experience problems in developing their businesses.

Keywords
financial inclusion, social responsibility, SME competitiveness, batik entrepreneurs

Topic
Suistainable Business Development

Link: https://ifory.id/abstract/6QUv9kjEFr4x